Increasing Popularity Of Video Podcasting

With a user base of well over 20 million listeners, Podcasting may very well continue to gain popularity as video podcasting latches on. Video podcasting is like being on television, only your podcast is available through the Internet, at any convenient time to just about everyone who goes online. Just as audio podcasts cover a vast assortment of topics, visual audio marketing presents many possibilities to its user, for both sender and receiver of the message.

Even those experienced audio marketers only need to incorporate the corresponding visuals to their audio script and use a camera to record it instead of an audio recording device, to start making their own video podcasts. Video podcasting is made even easier, as this type of broadcasting does not involve any particular software for server distribution, nor does it have technical limitations as to the format of video encoding.

Resources available online for a low price or for free have made the creation of video podcasts quite simple. Anyone who seeks to promote his or her business or simply make his or her own face famous through audio marketing will only need a digital camera or web camera to record the video, plus some free downloadable software for recording and editing the actual video. Also needed are free video codecs for encoding and compression of the final video, and free software for generating the necessary RSS files.

Some topics that audio podcasts were previously made about may effectively benefit from a video upgrade, such as travel, video game tips, technology updates, and even relaxation trends. A how-to video podcast also seems logical and possibly much easier to follow than an audio-only version. Meanwhile, budding filmmakers can start making a name for themselves, as they find an audience by making independent movie podcast projects. As the technology becomes even more and more available, a greater possibility for audio marketing as a commercial venue lies ahead. Businesses looking to advertise to a greater audience are sure to find ways.

Now, with the rise of mobile video players, it has become much easier for the message to reach the audience even while they’re on the go, queued up at a store register, or waiting for a friend. The technology has allowed an optimised take on video viewing on-demand. In addition to that, if you’re accustomed to viewing your shows on a typical television screen or want to show your latest download to a group of friends, you can easily connect your mobile media player to your TV and just sit back down.

For more professional audio and video podcasts, you can use packages available online. Such packages includes the professional recording software, over a hundred sound files that may be used for embellishing your podcast, and a podcast manual that will not only guide you in making that worthy podcast, but will also give you tips on effectively promoting your podcast.

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2 March 2014 Podcasting Tips

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